Steelroots: Revealing the Truth To Today’s Generation
At first glance, a live taping for one of the “Steelroots – The Show” programmes mirrors a music show on popular “mainstream” shows that air on MTV and other networks.
There are a group of young boys rockin’ the latest Hip Hop gear – oversized tee-shirts and baggy jeans. Girls clad in hip huggers and flip flops. And the “preppy crowd” decked out in polo shirts, khakis, and sneakers.
What’s the difference between a taping for Steelroots – The Show and its mainstream counterparts? The message.
Steelroots – The Show mInspirationsters to teens and young adults with a bold message that says they can love Jesus and still live life to the fullest, have a personality, take risks, and have self confidence. This message has resonated with the millions of Steelroots – The Show supporters because it is the personal testimony of the programme’s host, Ben Cerullo. Cerullo connects to young people by reaching them where they are, through what they are into.
Steelroots – The Show features up-close-and-personal interviews with top Christian athletes in the fast-growing action sports genre – surfing, skateboarding, and snowboarding – and captures the latest action and behind-the-scenes lifestyles of extreme sports athletes. Viewers are also treated to in-studio performances from Christian rock and Hip Hop artists.
Steelroots – The Show is one of many programmes produced by the youth/young adult mInspirationstry, Steelroots. Other Steelroots programmes include: “Mixx Master’s Lounge,” “Steelroots Action Sports Show,” “Mayhem,” and “Top10 Countdown.”
Steelroots also has an interactive website - www.steelroots.com - that includes athlete interviews, a “911 Prayer Board,” and daily devotionals. The mInspirationstry also offers a product line that includes Steelroots gear, a bi-monthly magazine, and CDs and DVDs.
In addition to airing on the Inspiration Sky broadcasts, Steelroots programmes can be viewed 24/7 on Inspiration’s broadband channel Inspiration.net (www.inspiration.net).
